VEVO Thumbnail Specifications:
File Naming Convention:
No spaces or special characters ( : ! # , @ $ % ? “ ‘ & *) to precede extension only.
File Format: .jpg or .png
Dimensions: Must be at least 1280 x 720
Aspect Ratio: 16:9
Thumbnails are subject to Youtube's specifications and guidelines, more on this can be found here: Video thumbnails - YouTube Help (google.com)
VEVO Thumbnail Specifications (HD Video Spec):
Dimensions: 1920x1080. Note: 16:9 and 4:3 are preferred aspect ratios. Providing alternate aspect ratios risks letterboxing, scaling and stretching of content to fit target aspect rations.
Frame Rate: Minimum 29.97 fps (preferred) or higher.
File Format: .mov or .mp4
Compression Type: H.264
Advanced Video Recommendations:
Bit Rate: We recommend that you restrict your video bitrate to a minimum of 24mb/s. This will help you cut down on file size, lengthy encoding, exporting and file transfer times. Bit Rate should not exceed 50mb/s.
File must be de-Interlaced (Please, No Interlacing)
What is interlacing? -> https://en.wikipedia.org/wiki/Interlaced_video
Multi-pass encoding is recommended, but not required.
Please export all encodes using Compressor or Quicktime. We cannot support editing program artefacts such as “edit lists” or “zero offsets” embedded in the files.
Do not send anamorphic content. All content display and pixel aspect ratios should be the same. Do not include front or end slates (displaying metadata), title or end cards, bars and tones, etc.
Channels: Stereo (L R)
Sample Rate: 44.100 kHz
Bit Rate: 320 kbps CBR
Video Content Best Practices:
We ask that you contribute to a clean, evergreen and premium music video experience on the Vevo platform with content that can serve an On-Demand & Lean Back (linear) audience and does not conflict with their advertisers.
Note: Vevo may (at any time, for any documented or undocumented reason) reject, issue deletes and/or ask you to remove content that:
Does not meet their required tech spec
Takes away from a premium music video experience
Violates their guidelines and policy
Violates YouTube’s Terms Of Service
Scrolling Credits are acceptable if they are integrated into the video tastefully with accompanying music and visuals. Vevo will not accept plain text credits that appear against a black screen without music and/or visuals.
The following promo materials are OK to include in your video:
Album/Single Pack Shots (Cover Art) Can be displayed at the end of the video for up to 3 seconds (if combined with other promo items). Packshots are acceptable throughout audio videos.
If you use Cover Art at the end of your video please ensure that it does not contain:
Production Company, Label, Artist Management, Charitable Foundation Logos
Can display at the end of the video for no more than 3 seconds (if combined with other promo items, the total display time for all promo items should not exceed 3 seconds)
L3s are acceptable for Non-Official content (BTS, webisode, live, studio etc.)
The following promo materials are NOT OK to include in your video:
Cards/Slates that appear at the beginning of the video
Cards/Slates that appear at the end of the video for more than 3 seconds (total)
Burned in logos
Brand/Product Logos/text that could be considered an “Ad” or endorsement that would conflict with the Ads Vevo (and YouTube) serve
Chyrons & Lower Thirds
URLs, Twitter Handles, Instagram Handles
Digital/Physical retail or DSP callouts/buttons
End Cards for the purpose of YouTube Annotations
If you have any questions about Vevo Video & Thumbnail Specifications, feel free to contact our team via our live chat service.