Spotify Discovery Mode is another way to reach new listeners on Spotify.

Discovery Mode is a feature that allows eligible artists to ask Spotify to place their tracks or releases as a priority in algorithmic placements – meaning your releases stand a higher chance of being ‘discovered’ by new listeners.

The ins-and-outs of Spotify’s algorithm are incredibly complex – but Spotify uses hundreds of behavioural signals to determine whether a listener is likely to enjoy your music and Discovery Mode then prioritises your music in that listener’s algorithmic playlists.

In its simplest form: Discovery Mode places your releases in prime position for listeners who Spotify thinks will enjoy your music, helping you increase your Spotify streams and reach new audiences.

You can find out more about Discovery Mode in our guide here.

As an Identity Music artist, we can manage your Discovery Mode performance for you to ensure that your tracks are reaching their full potential.

If you’re unsure whether your tracks are eligible for Discovery Mode or whether it will be beneficial for your growth, please get in touch and we’ll be happy to advise!